Human, always.
Speak to a parent as a person. Make room for different families and imperfect days.
THE HARMONIA BRAND
A little more calm.A lot moreconnection.
A warm, thoughtful identity for the everyday moments of family life. One shared language, from a small screen to a big hello.
HARMONIA / BRAND STUDIOSoft colours. Clear words. Space to be human.
Calm, with purpose.
Give one clear idea room to breathe. Colour, type and space should make the next step easier.
Grounded in real life.
Choose ordinary moments, specific words and believable images. Keep promises modest and useful.
01 / VISUAL IDENTITY
Familiar at a glance.
A recognisable mark, five quiet colours and a rounded voice. Keep these ingredients consistent; let the stories change.
Symbol
Light logoGive the logo room.
Use the original full-colour logo on an uncluttered light background. Keep at least half the symbol’s height clear on every side.
Start with the original.
Use the supplied SVG. Preserve its proportions, colours and relationship between symbol and wordmark.
Keep it readable.
Recommended minimum: 160 px wide for the full logo, 32 px for the symbol. For print, start at 35 mm and check a proof.
Choose a quiet background.
Use dark monochrome on pastel cards and the light logo on deep green. Avoid busy photographs, shadows, outlines and stretching.
A palette that makes room.
Original brand colours, used generously for backgrounds and accents. Dark ink carries the words.
Functional colours
Deep ink #293E35 and warm paper #FAF8F3 support clear reading. Use dark ink for text on the five pastels; reserve soft colours for surfaces, not small type.
Gotham Rounded
Rounded. Open. Unhurried.
Bold for a clear thought. Book for a gentle explanation. Medium for navigation and labels. Keep body text at least 16 px on the web and give lines space to breathe.
- Bold / Headlines
- Book / Everyday words
- Medium / Small signposts
Aa
There is room
for your kind of family.
Aa Bb Cc Čč Ćć Đđ Šš Žž Ää Öö Üü ß 0123456789
02 / WORDS & IMAGES
Sound like someone
who is listening.
Warm and direct. Encouraging without judging. Specific without pretending to know every family.
“One small moment together is a place to start.”
Avoid this
Become the perfect parent in five easy steps.
“What felt a little easier today?”
Avoid this
Are you making these parenting mistakes?
“Every family has its own rhythm.”
Avoid this
Our method works for every child.
Real moments, gently framed.
Natural light. Everyday spaces. Diverse family structures. Show connection through small gestures, at eye level. Avoid staged perfection and distressed children used as attention hooks.
YOUR SOCIAL STUDIO
Make it your own.
Choose a layout, add your words and download. Everything stays in your browser.
Live preview
Full-size export · PNG / SVG
04 / OUT IN THE WORLD
The same feeling.
In every little detail.
From the app icon to a favourite notebook. The logo stays consistent; the material adds its own texture.
App icon
The symbol carries the identity at small sizes. Keep it centred with generous space.
For all the little moments.
harmonia.orka.solutionsA note, with care.
Stationery pairs a small logo with warm paper and a simple message.
For all the little moments.A quiet digital hello.
A social cover needs one thought and enough room for platform crops.
05 / TAKE IT WITH YOU
Ready for the next idea.
The essentials in one place. Original vectors, ready-made social examples and a compact guide.
Social template pack
18 vector cards · 6 layouts × 3 formats · in this language
Download ZIP ↓Brand guidelines
A concise PDF covering identity, colour, type, voice and social layouts.
Download PDF ↓
A separate creative direction
Design by Filip.
Filip’s take on Harmonia. A separate collection of social visuals and applications, kept alongside our brand studio so we can compare directions and choose what to develop next.
Concepts for review. Original Croatian artwork is shown unchanged.
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗
Enlarge ↗Static layouts for video posts.
Enlarge ↗Static layouts for video posts.
Enlarge ↗Static layouts for video posts.
Enlarge ↗Static layouts for video posts.
Enlarge ↗Static layouts for video posts.
Enlarge ↗Static layouts for video posts.
Enlarge ↗Static layouts for video posts.
03 / SOCIAL SYSTEM
Small moments.
A recognisable rhythm.
Six flexible layouts for the feed, a carousel or a story. Start with a thought, keep the words human and use one clear invitation.
A moment of calm
↗Suggested caption +
Some days ask a lot of us. A small pause can be a place to begin again. There is room for an imperfect day here.
A little ritual
↗Suggested caption +
A story on the sofa. A silly song. A few minutes with nowhere else to be. What does your small moment together look like?
A reflection
↗Suggested caption +
Not every meaningful moment makes a big story. Today, we are noticing the small things that felt good.
Carousel opener
↗Suggested caption +
A few small ideas for everyday connection: notice a moment, make a little room, spend some time together. Adapt them to your family’s own rhythm.
A moment to keep
↗Suggested caption +
Sometimes it is a single sentence that stays with us. What is one small moment from this week you would like to remember?
An invitation
↗Suggested caption +
Invitation template: add your event details, the people hosting it and a clear way to join before publishing.
Example brand copy. Product previews are illustrative; they do not announce availability.